Effective Off-Page SEO Strategies to Boost Your Website Ranking
BOOST YOUR WEBSITE'S AUTHORITY AND TRAFFIC
Off page SEO is one of the important factors in improving your site’s authority and credibility. This will help your brand to established trustworthiness to people who seek for services. Without proper off-page SEO, there’s a potential that you will have less online presence and possible lost of potential traffic and sales.
Off-page SEO involves different actions and best practices done outside your website just to improve its online visibility and enhance your rankings on search result and this is where the called link building comes.
Quality link building or relevant link makes great impact to your business. This will improve search engines rankings, increases organic traffic, and develop trustworthiness, improve indexing and crawlability. In short this is relationship or partnership to other related niche or services.
Link Building Categories
backlinks or inbound links
these are linking a website to another site, In SEO, backlinks is when another website is link to your own site. This is to inform to search engines that your content is relevant, valuable and credible.
internal links
these are links inside your website. Ensure that your hyperlinks are connected to proper page of your site. This will help user experience while navigating your site.
outbound links
also known as external links, these directs visitors from your website to another website with the same category or services. Make sure that your outbound link is connected to relevant and high-quality content sites and not to spammy websites.
Effective Strategies for Link Building
Guest Posting
Reaching out the other party to post your created blog. Creating article or blog for other but you are embedding links back to your own site.
Broken Link Building
Reaching out to site owners with the link that are not working and suggesting replacing it with your content.
Local Business Citation
Listing your business on local directories that are indexed by Google
Press Releases
These are editorial links, content that pick up by media outlets leading to backlink.
Edu and Gov Links
Connecting to this site builds trustworthiness of your site as these sites are creating quality contents
Social Link Building
This is strategy is by sharing your content to different social media platform that led to backlinks if others share it.
Customer Testimonial and Reviews
Relationship-based link building by providing reviews for product in return for a link.
What Makes a Good Link in Off-page SEO?
- Authority
- Relevance
- Referral Traffic
- Link to Root Domain
- Used Anchor Text Correctly
- Do Follow
Jeremy Noveloso is committed in helping business to grow. I provide business solutions to empower successful business worldwide.